The Concept of Customer Loyalty
The increasing competition has forced every seller in the market to reconsider their views on customers. Read more »
View ArticleImpact of Employee Engagement on Employee and Customer Satisfaction
Human beings were once considered a mere ‘factor of production’ employed for producing the offerings. Read more »
View ArticleImportance of CRM for Customer Satisfaction
Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s. Read more »
View ArticleThe impact of sales targets on customer satisfaction
As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high...
View ArticleCustomer satisfaction is the key to success in a marketing strategy
The most common element of modern definitions of marketing is customer satisfaction. Over the past few decades, researchers have incorporated customer satisfaction and other elements focused on the...
View ArticleThe Concept of customer loyalty
The increasing competition has forced every seller in the market to reconsider their views on customers. Read more » The post The Concept of customer loyalty appeared first on Knowledge Tank.
View ArticleImpact of employee engagement on employee and customer satisfaction
Human beings were once considered a mere ‘factor of production’ employed for producing the offerings. Read more » The post Impact of employee engagement on employee and customer satisfaction appeared...
View ArticleImportance of CRM for customer satisfaction
Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s. Read more » The post Importance of CRM for customer satisfaction appeared first on...
View ArticleThe impact of sales targets on customer satisfaction
As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high...
View ArticleSuccessful implementation of a new CRM strategy
In order to implement a new CRM strategy, a business should first be capable to identify the outcomes of its business operations from the new strategy. Read more » The post Successful implementation of...
View ArticleCustomer database formation to build customer relations
A customer database, for small businesses often start out as a small excel worksheet whereas larger organizations use different tools to manage millions of customers for a specific time period. Read...
View ArticleThe Concept of customer loyalty
The increasing competition has forced every seller in the market to reconsider their views on customers. The post The Concept of customer loyalty appeared first on Project Guru.
View ArticleImportance of customer value creation in today’s dynamic environment
The aim of growing businesses today is to satisfy their customer’s needs. Earlier they achieved customer value creation by different product and services. The post Importance of customer value creation...
View ArticleRole of market sensing in enabling customer value creation
Market sensing, suggested by Piercy F N (2008), makes an organization to understand the behavior of customers... The post Role of market sensing in enabling customer value creation appeared first on...
View ArticleImportance of CRM for customer satisfaction
Customer Relationship Management (CRM) is a concept that was introduced in the field of marketing during mid 1980s. The post Importance of CRM for customer satisfaction appeared first on Project Guru.
View ArticleThe impact of sales targets on customer satisfaction
As a response to current cut-throat competitive market situations, the companies often overburden their sales departments with unrealistic sales targets. The logic behind setting sales targets as high...
View ArticleThe IDIC model of Customer Relationship Management (CRM)
Customer Relationship Management is a management function that provides a base for creating and maintaining good relations for a long-term association. The post The IDIC model of Customer Relationship...
View ArticleImportance of customer perceived value
Literature is cascaded with different definitions and interpretations of customer perceived value in the area of marketing. The post Importance of customer perceived value appeared first on Knowledge...
View ArticleLoyalty programs as a marketing tactic in the hospitality industry
Investigating service characteristics that form the basis of consumer decision making is important for the hospitality industry. The post Loyalty programs as a marketing tactic in the hospitality...
View ArticleImportance of customer loyalty programs in the hospitality industry
To inspire loyalty amongst customers, most standalone hotels, and hotel chains have implemented customer loyalty programs. The post Importance of customer loyalty programs in the hospitality industry...
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